If you look at the field of business intelligence, it’s as though there’s a storm brewing, comprising big data and cloud computing, that can give more people scalable, affordable access to more information than ever before. How your organization weathers this storm will determine how well it's able to face the future. Big data is a phenomenon that has been around for a while and potentially allows a company to know more about its customers than ever before -- what their habits are, whether they’re likely to shop around for different products or services, and a range of other things that may not seem relevant, but could hold a series of keys to how to better do business.
I've written previously about how this creates an analytical picture that helps people do their jobs more effectively, creating a differential advantage for the savvy organization ready to put more data to work. Just think about TrackX, an asset tracking and supply chain solution that uses RFID tags, barcodes, and sensor technology to help manage physical assets. If there’s a bottleneck, TrackX helps them identify where it is and take remedial action. Anyone in the company has access to that information and can act on it. The value of such broad access can’t be overestimated. In fact, as cited by GE Software, some $10 trillion to $15 trillion could be added to the global GDP in the next 15 years based on the transformational advantages of this industrial Internet.
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Brian Gentile is Senior Vice President & General Manager of the TIBCO Analytics business unit of TIBCO Software, having joined the company as part of their acquisition of Jaspersoft Corporation, where he served as CEO since 2007. Brian has worked deeply in Big Data and Cloud ... View Full Bio